When business owners are asked if they have a website, many will answer “yes”. However, does this website really belong to you?
The most obvious one, is that everything about that website lives on the platform. You cannot decided that your website should be placed on another host but still use SquareSpace or Shopify. Why should this matter?
Consider the recent changes that Facebook made to address privacy concerns. These changes benefit consumers but can interfere with the business model that many have developed around Facebook data. This New York Time article points out the issue surrounding Facebok’s changes. Many developers found they were now blocked from data they previous had access to. So, why is this relevant for website owners?
What would happen if your website platform made changes that interfered with your business? You might be forced to move from that platform and incur the expense and learning curve using something new.