E-Commerce

Marina Music

Marina Music

Marina Music sells jazz sheet music for Big Band, Vocals with Big Bands and Small Ensemble Charts. However, the website for this unique and successful business was beginning to look at bit dated. Plus, the store was run on a no-longer supported e-commerce platform, Jigoshop. Clearly, this put the store in a rather precarious position.

Marina Music Original Homepage

Marina Music Original Homepage

Andrea Herrick  provided an updated layout and colors for the site including new call to action boxes.  The  Marina Music website retains the general look and feel of the original site including branding and the rotating banners.  The site now incorporates a responsive layout, allowing customers to shop on their mobile devices.

Marina Music New Homepage

Marina Music New Homepage

Since this site was already on WordPress and WooCommerce was initially a fork of Jigoshop, we decided a conversion from JigoShop to WooCommerce was the best approach. The project was launched on a staging site and then moved to the live site when it was completed. We used Cart2Cart shopping cart migration service for the initial port to WooCommerce. The migration worked almost flawlessly!  The categories acquired new IDs in the process leading to a few coding changes but this was a very minor issue.

Once the shopping cart migration was complete, the next step was to replace all the Jigoshop actions and filters with similar code from WooCommerce.  For example, we needed to make sure that customers knew which items had sample audio files and, of course, we would need the ability to play them.

Marina Music Original Category Page

Marina Music Original Category Page

 

The client wanted to remove some of the widgets from the sidebar as part of the redesign and some elements were rearranged.

Marina Music New Category Page

Marina Music New Category Page

 

 

 

Basta Boat Lifts website

Basta Boatlifts

Design

Andrea Herrick of Herrick Design selected the Avada theme for this project. She  provided custom design using  Avada as a base. Kool Kat Web Designs then built a child theme to handle the custom features.

E-commerce

Basta Boatlifts wanted to sell lifts as well as parts accessories on their website.  While  lifts are presented as a products, only parts and accessories can actually be purchased online.  To handle this, all of the boat lifts, seaplane lifts and PWC lifts were set up as external products.  Instead of a  “buy” button, customers see a contact button which allows them to start the purchase process for the lift.

The lift product pages include custom tabs where customers can see specifications, features and accessories for that particular lift. A product scroller at the bottom helps customers navigate among the lifts.

Basta Boatlifts

Boat Lift

Lift Product Scroller

Lift Product Scroller

 

International Customers

While products are only sold online in the United States, other customers may purchase buy contacting Basta Boatlifts.  To make the site friendly for international customers, the site uses GTranslate to provide information in several languages.  It also shows lift specifications in Imperial or Metric measurements depending on the country selected.

Basta Boatlifts - French

Boat Lift with French Translation and Metric Specifications

 

 

Cornforth Images Website

Cornforth Images

Cornforth Images was originally launched in 2012.  It was a custom WordPress theme featuring a WooCommerce shopping cart that was tailored to meet the photographer’s needs. The jQuery Isotope plugin was used to display the shop’s categories.Horsepower Design created graphic design for the site.

The site’s unique layout emphasizing the photos was feature in the WooCommerce Blog.

Cornforth Images Category Layout

Cornforth Images Category Layout

 

However, as time went on, some of the cart customizations began to cause issues during updates. Plus, the site layout was not responsive so it was difficult to use on a mobile device.

Moving forward, we wanted to keep some of the unique features of the site such as the category layout and the ability to view the main image as it might look in a home, hotel, office or restaurant.

Flatbike

Flatbike

FlatBike is a custom WordPress theme using WooCommerce as the website storefront. This responsive theme allows site visitors purchase bikes on phones, tablets and computers. The full-size performance bicycles available on the site collapse easily into a car trunk.

The original graphic design for this site is by  Horsepower Design.

Site Strategy

The Flatbike site was launched in 2015 with a unique, single page design for the home page and products. Clicking the small thumbnails dynamically loaded the individual product details.
Flatbike Single Page Website Layout

While the single page design was unique, as the site grew and more products were added, it became a bit cumbersome to navigate through the thumbnails. Sometimes customers became confused by this style of navigation which is way less than ideal if you are trying to sell something! Plus, the site owner wanted to focus more on the problems that a CHANGE bike could solve for the consumer. At this point a site redesign was in order.

Flatbike Home Page

Flatbike 611 Rugged Hybrid

The redesigned site has the added advantage of being more SEO friendly with the separate product URLs. The updates also include more videos so customers can see the bikes in action and the ability to gain from other customer’s experience via integration with Trustpilot.