Basta Boat Lifts website

Basta Boatlifts


Andrea Herrick of Herrick Design selected the Avada theme for this project. She  provided custom design using  Avada as a base. Kool Kat Web Designs then built a child theme to handle the custom features.


Basta Boatlifts wanted to sell lifts as well as parts accessories on their website.  While  lifts are presented as a products, only parts and accessories can actually be purchased online.  To handle this, all of the boat lifts, seaplane lifts and PWC lifts were set up as external products.  Instead of a  “buy” button, customers see a contact button which allows them to start the purchase process for the lift.

The lift product pages include custom tabs where customers can see specifications, features and accessories for that particular lift. A product scroller at the bottom helps customers navigate among the lifts.

Basta Boatlifts

Boat Lift

Lift Product Scroller

Lift Product Scroller


International Customers

While products are only sold online in the United States, other customers may purchase buy contacting Basta Boatlifts.  To make the site friendly for international customers, the site uses GTranslate to provide information in several languages.  It also shows lift specifications in Imperial or Metric measurements depending on the country selected.

Basta Boatlifts - French

Boat Lift with French Translation and Metric Specifications



Cornforth Images Website

Cornforth Images

Cornforth Images was originally launched in 2012.  It was a custom WordPress theme featuring a WooCommerce shopping cart that was tailored to meet the photographer’s needs. The jQuery Isotope plugin was used to display the shop’s categories.Horsepower Design created graphic design for the site.

The site’s unique layout emphasizing the photos was feature in the WooCommerce Blog.

Cornforth Images Category Layout

Cornforth Images Category Layout


However, as time went on, some of the cart customizations began to cause issues during updates. Plus, the site layout was not responsive so it was difficult to use on a mobile device.

Moving forward, we wanted to keep some of the unique features of the site such as the category layout and the ability to view the main image as it might look in a home, hotel, office or restaurant.



FlatBike is a custom WordPress theme using WooCommerce as the website storefront. This responsive theme allows site visitors purchase bikes on phones, tablets and computers. The full-size performance bicycles available on the site collapse easily into a car trunk.

The original graphic design for this site is by  Horsepower Design.

Site Strategy

The Flatbike site was launched in 2015 with a unique, single page design for the home page and products. Clicking the small thumbnails dynamically loaded the individual product details.
Flatbike Single Page Website Layout

While the single page design was unique, as the site grew and more products were added, it became a bit cumbersome to navigate through the thumbnails. Sometimes customers became confused by this style of navigation which is way less than ideal if you are trying to sell something! Plus, the site owner wanted to focus more on the problems that a CHANGE bike could solve for the consumer. At this point a site redesign was in order.

Flatbike Home Page

Flatbike 611 Rugged Hybrid

The redesigned site has the added advantage of being more SEO friendly with the separate product URLs. The updates also include more videos so customers can see the bikes in action and the ability to gain from other customer’s experience via integration with Trustpilot.