Case Study

Flatbike

FlatBike is a custom WordPress theme using WooCommerce as the website storefront. This responsive theme allows site visitors purchase bikes on phones, tablets and computers. The full-size performance bicycles available on the site collapse easily into a car trunk.

The graphic design for this site is by  Horsepower Design.

Site Strategy

The Flatbike site was launched in 2015 with a unique, single page design for the home page and products. Clicking the small thumbnails dynamically loaded the individual product details.
Flatbike Single Page Website Layout

While the single page design was unique, as the site grew and more products were added, it became a bit cumbersome to navigate through the thumbnails. Sometimes customers became confused by this style of navigation which is way less than ideal if you are trying to sell something! Plus, the site owner wanted to focus more on the problems that a CHANGE bike could solve for the consumer. At this point a site redesign was in order.

Flatbike Website Home

Flatbike Website Home Page

Flatbike Website Product Page

Flatbike Website Product Page

The redesigned site has the added advantage of being more SEO friendly with the separate product URLs. The updates also include more videos so customers can see the bikes in action and the ability to gain from other customer’s experience via integration with http://www.shopperapproved.com/.